Taking Homes From Drab To Fab With Virtual Staging

Leo Edwards • May 27, 2021

Home buyers are more attracted to property photos with well-furnished interiors rather than photos of an empty home!

In 2021 nothing is more important than the click. This is often underestimate by agents and sellers when the post un-inspiring images of four walls and window with hopefully some nice carpet. Images of rooms with great furnishings, comfortable sofas, and beautiful decor give off a feeling of life and warmth, making buyers think, “I could see myself living in this house!”. It’s this feeling and imagination that often prompts buyers to click an online description and make an appointment to view.

Through our Media production company www.3996studio.com using the latest digital technology, design software and interior design prowess we can work our interior design magic and transform not just an empty room, but rooms with out of date furnishings that don't show off the home to its full potential. 

It’s difficult to convince a buyer to purchase a home if they can’t visualise themselves actually living in the space. And in 2021 90+% of home sales start online. That being the case, as marketers, we need to do anything possible to get people excited about your home. By virtually staging a home, we are giving a potential home buyer a preview into what their life could look like in their new home.

Another great advantage of virtual staging is that we can actually customise the space depending on the style and preference of the home, or buyer demographic. Does the home look more rustic or modern? Does your home need to be marketed to high net worth individuals who like a modern look or a beach house vibe. Check out some of our favourite staged images from the last year that resulted in great online click though for our home sellers.

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