Enhancing pricing, marketing, and negotiation strategies allowed us to successfully sell Robyn and Brian’s acreage property in just 37 days, after it had languished on the market for over 6 months with another agency. Our blend of expert strategy and personalized service resulted in a triumphant sale at a price they were delighted with.

Rethinking the Approach to Listing and Pricing Strategy.

Our first action was to reassess the property. We found that the initial pricing strategy was not in sync with current market trends. Consequently, our immediate step was to revise the price to draw in more potential buyers. We collaborated closely with Robyn and Brian to scrutinize the market, ensuring the price accurately represented the true value of the acreage based on comparable sales in the area while remaining competitive. To achieve this, we utilized a blend of intimate local knowledge and comprehensive property data from Corelogic and Pricefinder—tools commonly employed by financial institutions and property valuers. To delve deeper into our approach, click HERE to download a complimentary copy of my guide, "The Pricing Paradox."

Transforming and Refreshing the Listing.

We recognized that the online listing created by the previous agency did not fully capture the property's true potential. To rectify this, we undertook a complete overhaul of the marketing materials, infusing them with high-quality photography, videography, a virtual tour, and stunning aerial shots that highlighted the expansive sheds, natural surroundings, and distinct features of the property.

This endeavor involved a thorough multi-step process, requiring our marketing team to dedicate an entire day on-site to meticulously document every detail necessary for effectively showcasing this exceptional property. Unfortunately, this vital component of real estate marketing is often overlooked by other agencies that outsource their photography to third-party volume photographers, who tend to breeze in and out in under 30 minutes. Consider this: is this how you want your most prized asset to be presented to the public? After all, securing a competitive market price demands high-caliber marketing efforts.

Furthermore, we crafted a captivating listing description that told the property's story, highlighting its appeal to buyers seeking privacy, space, and tranquility—qualities that many buyers longed for. This rebranding strategy successfully rekindled interest from prospective buyers.

We also made sure to showcase some of the vacant rooms to their fullest potential by incorporating furnishings that complemented the property, as the owners had already relocated and removed some of their furniture.

Sympathetic Virtual Staging

3D Visualisation

Targeted  Digital Marketing

We didn’t merely post the property on realestate.com and wait for buyers to find us. Instead, we strategically engaged with prospective buyers in suburbs known for their interest in acreage properties and established connections with both local and international real estate networks to widen our reach. We also harnessed our unparalleled social media following to showcase the property to a significantly broader audience, which quickly sparked strong interest. In fact, out of the 41 inquiries we received about the property, only one came from major property portals, and that inquiry did not result in a physical inspection. Over the past 10 years, we’ve cultivated a social media audience of over 35,000 organic followers who either appreciate the region or wish to call it home. While other agencies might claim they’ll promote your property on "social media," it’s crucial to understand what that truly entails.

Effective & Transparent Negotiation

Utilizing our digital offer platform enabled us to efficiently manage 16 offers from 2 registered buyers within a fair and transparent setting, delivering instant updates to all involved parties. This approach fostered momentum and instilled a sense of urgency among potential buyers. The swift handling of the offers ultimately resulted in securing an unconditional buyer at a favorable price, all while maintaining total transparency for both the buyer and seller. It's worth mentioning that the initial offer on the property was quite low, yet we successfully generated an above-market price for the seller through transparent competition. Achieving this outcome would not have been possible with outdated selling methods. Click HERE to download the complete offer timeline.

By refining the pricing, marketing, and negotiation approach, we were able to sell Robyn and Brian’s acreage property in just 37 days, after it had been stuck on the market for over 6 months with another agency. The combination of expert strategy and personalized service led to a successful sale at the price they were happy with.

What The Sellers Had To Say

"We had almost given up hope of selling. Leo did a fabulous job of selling our home quickly and painlessly. He provided expert advice, amazing advertising and complete support throughout the process. We recommend him highly. We are completely happy with the whole experience."

What The Buyers Had To Say

"We found Leo great to deal with. He was honest, knowledgeable and very proactive in getting back to us with answers to any questions we had during the purchase. We would highly recommend him to anyone looking to buy or sell property in the area."