Inverloch Home Seller Avoids Leaving $129,000 On The Table

Leo Edwards • February 21, 2021

"We were one of the early adopters of this platform and have quietly achieved some amazing results for our home sellers using the platform that would never of been achieved using a traditional sales method"

Selling your home online at the age of 80… what could go wrong? Read the amazing story of Cyril, the elderly vendor proving that you don’t need to be a Millennial to get on-board real estate technology.

It’s an unlikely pairing — an 80-year-old vendor and an online bidding platform that’s at the forefront of property sales. But that’s exactly what happened when Cyril who was looking to sell the home his mother had lived in for over 70 years.

Not only did Cyril’s property sell using the platform, it sold in 24 days to a Qantas pilot who was bidding from London – much to Cyril’s shock and amazement.

In an Openn Negotiation, buyers enter a starting price for a property on the Openn app and then submit their chosen terms, including settlement date, deposit and finance conditions, for the seller’s consideration. Once approved by the seller on the app, the buyers can see the current bid, how many bidders there are and exactly how long until the final bidding stage.


By pre-contracting buyers, the vendor knows up-front how many buyers are actually taking part in the process and what they’re willing to pay, providing invaluable information into how much market-demand exists for their property.


Properties often sell faster with Openn Negotiation – Cyril’s home sold in 24 days – and the vendor can track the real-time market value of their home every step of the way. Bidding on the platform can start from day one, and the process maximizes the number of buyers who are able to take part, by allowing buyers with flexible terms to participate and providing the ability to bid anywhere, anytime.

“We had three interested people. You’re not going to believe it, one of them was from London!” said Cyril, who was delighted by the process and quickly warmed up to what was a foreign concept for him at the beginning of his involvement.

Inverloch3996 @realty founder Leo Edwards says "Openn Negotiation is an online platform and app that provides you with transparency of price, so you can make informed property decisions. Being able to see exactly what other buyers are willing to pay gives you confidence in the value of the property and that your competition is real.


You can participate in the bidding from anywhere in the world, in complete privacy, and all you need is a device with an internet connection. We were one of the early adopters of this platform and have quietly achieved some amazing results for our home sellers using the platform that would never of been achieved using a traditional sales method"

Below are just some of the amazing results we've achieved for our happy home sellers

The biggest risk home sellers are facing currently, especially in Inverloch, Venus Bay & Cowes is their agent under - selling their home!

"The biggest risk home sellers are facing currently, especially in high demand suburbs such as Inverloch, Venus Bay and Cowes is their agent under-selling their home. Take the case study for Halford Street in Inverloch above. This older style Inverloch beach house was appraised by other agents for $650,000 - $675,000. The owner's dream price was $700,000. If we'd of followed the narrative and listed the property at $675,000 it would of likely sold the very next day, and seemed like a great result!


By marketing the property with stunning visuals from 3996 Studio and creating a bespoke digital marketing campaign for the property, we were able to create huge buzz around the listing and generate 127 enquiries, 19 inspections and 6 qualified bidders who went on to place 26 bids on the property and a final sale price of $804,500 in just 8 days!


In this example if the vendor had listed with a traditional high street agent they would of left an incredible $129,500 on the table!"

Residential Salesperson of the Year Award winner for 3 consecutive years Peter Clements talks about our record breaking strategies

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

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Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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