Maintaining And Preparing Your Home For Profit

Leo Edwards • May 27, 2021

In our experience the best price comes from the best preparation.

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Your Home Is Your Greatest Asset

 In life and real estate it is often said that your principal place of residence is possibly your biggest asset. As a passionate industry professional I find this true for so many people in the community whom we get the chance to represent. With this in mind it is important that as a property owner you do all you can to maintain the property through its lifetime to protect and grow your asset, so at the time of eventual sale you receive the best possible cash profit from your investment.

Your Home Could Deliver A Tax Free Windfall

Selling your home is a valuable opportunity for wealth and profit. Unlike other financial investments your principal place of residence is free from capital gains tax and stamp duty. Therefore, a chance of a tax-free gain is rate and should be seized with both hands. 

Selling Is A One-Off Opportunity For Cash

Selling your home presents a unique opportunity to make a chunk of money without you having to sweat for it. Typically every dollar your home sells over the perceived market value is worth two dollars of your hard-earned labor.

For example if you secure a price $10,000 over reserve - that saves you having to earn $20,000 pre-tax to have that $10,000 in your hand. If $50,000 is achieved over reserve, you would have to earn $100,000 pre-tax to have that $50,000 in your hand. 

 Secure the dollars you deserve for the property you own. You get only one chance to sell for profit and then the value passes on to the next owner - so make the most of it! Download the free detailed guide below.

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
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POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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Cape Paterson - Market Update

By Leo Edwards • April 4, 2025
Based on the comprehensive sales data for Cape Paterson (postcode 3995) over the past 6 months, the local property market is showing clear signs of price correction. This analysis examines recent trends and offers projections to help current sellers make informed decisions.
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