Reach More & Sell For More!

Leo Edwards • October 24, 2022

Get your property in front of more buyers that are more likely to buy your property for more!

A Better Way To Sell Your Property

Consider this -

The average person spends 47 hours online per week


That's more than a working week. As a result, where and how we advertise properties for sale is dramatically changing. It's no longer enough to just rely on traditional channels like listing portals and shop front windows. In fact, most buyers only spend about 8.4 minutes on real estate websites per day, compared to almost 2.5 hours spent on social media and 6.5 hours on the web every day.


Leaving social media and the web out of your marketing campaign when you sell your property means you miss out on 98% of the time potential buyers could be exposed to your property. Not doing it reduces the interest your property garners, and more importantly, potential offers that improve the final sales outcome.


This is why we created Inverloch3996.com over 7 years ago now and built an active and engaged audience of over 25,000 who either love or would love to live in the region, to help your property reach over 90% of the people online thus increasing the sales outcome.

How Our Platform Works

Local market activity data consistently shows us that people are more inclined to move to our region from specific suburbs in Victoria. To a large degree and due to the rapid increase in local prices the upgrade path for homeowners in Inverloch has slowed almost to a standstill with the majority of buyers coming in from Melbourne and surrounding suburbs. Our data engines allow us to gain insights into those suburbs and identify the postcodes with the most click-throughs to our region. This is where targeted ads on Facebook, Instagram and Google become incredibly powerful.


With accurate targeting, we can reach buyers in any given area and pick those most likely to be interested in your property based on their online behaviour, be it those actively looking to buy but also those that might be passively looking for a property or a sea or tree change. This combined with our unmatched hyper-local audiences is how we achieve such great outcomes for our clients again and again and one of the reasons we were awarded Rate My Agent's Agency of the Year 2022 for Inverloch, Cape Paterson and Leongatha.


Reaching over 90% of the web there's virtually no other or better way for you to reach buyers

3 Key Benefits of Selling With Us

01 Reach More Buyers Online

There is no other place, be it physical or virtual, where people spend more time online than social media and the web. We focus on the channels where they live - Facebook, Instagram and Google.

  • People only spend 10 minutes a day on the listing portals, compared to almost 7 hours per day on the web.
  • Reach buyers that aren't actively following properties for sale on listing portals but would engage if the right property came along.
  • Facebook, Instagram and Google allow us to accurately target the buyer and display the listing without the noise of other ads

02 Find The Right Buyers

Find those that are genuinely interested in your property. We are working behind the scenes using an ad performance formula and our own intent-targeting technology to analyse which ads, photos and words are working and creating results for you.

Our ads constantly optimise which variations to show based on measured performance. We use our own intent-targeting technology leveraging data points from all our ads and landing pages to track lead behaviour that signals which leads are most likely to engage with which type of property.


This not only lets us find new buyers but also allows us to reach the ones already out looking at properties in the area with other agents.


03 Get The Most Out of Your Marketing Spend

Only pay when people take action, like clicking the listing ad to visit your dedicated property website. Unlike other channels, advertising on Facebook, Instagram and Google through Inverloch3996 allows us not only to control the budget but also to ensure your marketing spend is placed on those who engage with your property ads.


Unlike listing on realestate dot com, ads on Facebook, Instagram and Google improve over time, both the quality and amount of leads. Our platform does this until it has depleted eligible leads. There is a direct correlation between your marketing budget and your listed property price. In general terms, the higher the listing price, the fewer buyers there are. As a result campaigns for higher-end properties require a higher spend to ensure they run long enough to reach as many potential buyers as possible. We take care of all this for you and will create a package for you unique to your property.

Peter Clements & Will Ainsworth Talking About Our Record-Breaking Strategies

Our unique Process In Action

Download some case studies below to learn more about how we achieve the very best possible results

15 Beach Avenue

"Excellent Leo Edwards - Having recently sold through Inverloch3996 @realty we have been extremely happy with Leo Edwards. He puts his heart and soul into helping his clients. Wouldn't hesitate recommending him and Openn Negotiation."

DOWNLOAD CASE STUDY

32 Halford Street

"A friend recently recommended I contact Leo Edwards from Inverloch3996 @realty to list my property for sale. It was a leap of faith to break from the traditional model of real estate sales but Leo inspired nothing but confidence in the online auction process and he made me feel comfortable from the very beginning. Leo took such care in providing accurate information and advice and created a brilliant, timely and targeted marketing strategy for my property. Most of all he was respectful at all times towards me as a vendor and buyer alike. Interactions with Leo were easy and in no way intimidating. His communication and follow-through were always excellent. He was calm and professional throughout the campaign, particularly during the online auction process. I cannot speak more highly of Leo's work in delivering an awesome outcome. I was really impressed with the Openn Negotiation model and would highly recommend it to anyone wanting to achieve the best possible market price for their property. Thank you Leo for all your expertise, energy, professional marketing and fresh approach to real estate selling."

DOWNLOAD CASE STUDY

13 Anglers Road

"Thank you Leo, what an amazing experience! Your professionalism and commitment to obtaining nothing but the best result have been outstanding. Your initial visit to the house and explanation of how the process works won us over immediately. You were so helpful and patient throughout. Your photographic skills were amazing and the house looked nothing short of stunning as a result. We were constantly involved and aware of all offers throughout and the final bidding process was an exciting and unique experience. We are so grateful to you, the process of Openn Negotiation and to Invelroch3996 @realty Pty Ltd. Many thanks."

DOWNLOAD CASE STUDY

2/1 Pinnacle Close

"An absolute pleasure to deal with, a sound knowledge of current market values. Was able to achieve a sale in under a week and an amazing price. Nothing was too much trouble, couldn't recommend enough - very happy."

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36 Anglers Road

"We recommend Leo at Invelroch3996 @realty for his great service, support and intensive selling campaign selling our house. We had a quick result, Leo was a pleasure to deal with and a great communicator"

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83 Bambrooks Road

"Determined, friendly, supportive and innovative realtor. Leo was extremely easy to work with, He had a terrific knowledge of the local area, he was responsive to calls, emails and questions and he was very patient. Leo's approach to the sale of our property was dynamic, professional and innovative."

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5300 Bass Highway

"Leo's extensive knowledge and marketing campaign ensured our property had reach and interest immediately. The photos and advertising for our home were truly beautiful. Leo is passionate, authentic and leading the way with his digital agency - thank you Leo."

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355 One Chain Road

"Leo displayed enthusiasm, professionalism and an eye for detail. In extraordinary times he continued to promote, gather interest and sell our very special property for our asking price."

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35 Pinedale Avenue

"Leo promptly put together a huge marketing campaign to sell our house. His photography and presentation were outstanding. Within days of signing up with Leo our house was live and on the web with an amazing presentation. He achieved a huge amount of interest through social media advertisements and also through the usual real estate sites. He even set up our own website for the house! We were away on holiday while our house was sold online, and this was just over a week after being listed. Leo worked hard to get the interest we needed to sell through Openn Negotiation within such a short time frame. We are very happy with the result - thanks Leo."

DOWNLOAD CASE STUDY

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"Your feature on our property was stunning and instrumental in the outcome we achieved. It's really nice to see such a fresh approach to selling properties"
Nic Griffiths
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“The reach of their digital marketing saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted”
Karen Milkins-Hendry
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“We both would like to show our appreciation and gratitude for all your hard work and effort in helping to sell our property which had previously been on the market for 5 months.”
Tegan & Trent May

POWERFUL SOCIAL MEDIA ADVERTISING

Reach potential buyers where they spend most of their time, social media. The largest real estate advertising audience is on social media which has the ability to reach active or passive buyers with an audience of 17 million on Facebook and 5 million on Instagram.

WHY SOCIAL MEDIA ADVERTISING?

  • Advertise your property to thousands of relevant potential buyers, investors and tenants who you’d otherwise miss.
  • Create the best possible conditions for a great price and short sales process.
  • Advanced, smart property targeting shows your ads to people identified as:
ACTIVE BUYERS: Interested in a property like yours, actively looking right now
PASSIVE BUYERS: Interested in a property like yours, not actively looking right now
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