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We’re human. We all like to think we spend less time aimlessly scrolling through our phones than we actually do. So, ask yourself: What do you do on your way to work? Or on your lunch break? What do you do during the tv ads? Chances are you scroll your Facebook and Instagram feeds. And when you want to know if those ominous clouds pose a threat to your daily commute, or if your child’s sniffle is worth a trip to the doctor? You search Google. When you put it that way, it’s easy to see how we spend so much time on the internet. In fact, the average Aussie spends a staggering 6.8 hours a day on the web… and only 8 of those minutes is spent on realestate.com.au. |
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Through our media company www.inverloch3996.com
we have an active and engaged audience of up to 25,000 who either love or would love to live in Inverloch - including those who are actively looking to buy, and who are attending open homes every Saturday and Sunday in Inverloch.
When we set up a campaign for our property sellers, an audience of potential buyers is intelligently created using information stored on Google, Facebook and Instagram. So we can put ads for their property in front of the people who are actually attending open homes with other agents in the same area — right now!
Status quo and most agents say that when you sell your house, you should pay a few thousand dollars for a premier listing on the portals. But what if you could keep that money in your own pocket instead?
We can run a pre-market listing campaign through our media arm www.inverloch3996.com and potentially find the buyer for your home at a fraction of the cost of listing on the portals.
We'll let you into another industry secret - most people in Australia (upwards of 90%) are viewing realestate.com.au on a mobile device and are searching by "date listed" or "price". We bet you do this too when you are looking. This makes the $2000 feature advert your agent just charged you for largely irrelevant - but does a great job of promoting the agent.
You can target listing ads to the same people actively searching the portals while they’re on other websites. After all, people spend a mere 10 minutes scrolling the portals — but they spend ten times that on social media, every day.
Should you be on the portals - 100% yes. Should you be spending quite as much on the ad - probably not.
Advertise only on the portals, and you’re missing buyers 98%* of the time they’re online.
*According to the Australian Broadcasting Corporation
Cost per click (CPC for short) is the price paid for every click on an ad within a campaign. The lower the number, the better the ads are performing.
In the real estate industry, the average CPC is $1.81. The average cost per click with Inverloch3996.com is $0.21. So, you could save $1.60 on every single click by using the 3996 platform. That’s huge!
You should probably know how we do this. Well, here’s your answer: by targeting the ads, with precision, to the buyers most likely to be interested in your property. That means less of your ad spend is wasted showing the property to people who have no interest in it, or are simply unable to afford a property like yours. We use the same artificial intelligence that powers major marketing platforms to do this. It’s serious business.
In a challenging real estate market it's no longer enough to put a sign in the yard, a card in the window and hope a buyer walks in off the street. We'd love to talk to you about our unique selling method in person.
CLICK HEREto reach out today
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“We can’t thank Leo enough for the professional, courteous and friendly way he sold our home in such a short time in a challenging market. He spent many hours keeping us updated and was always available for progress on our sale. His marketing skills are outstanding and way beyond other agencies. We recommend him highly, a true legend. 👍👏